IT brand (Canadian)

Photo: Geoff Robinson

Photo: Geoff Robinson

Photo: Geoff Robinson

Can is marked on face thus:
IT Trade Mark Reg’d
KHAKI Cleaner for all military web equipment
Will not rub off
The IT Company Ltd.
Toronto, Canada

and on reverse:
Directions
Shake well before using, apply cleaner evenly with an applicator of plush or cloth.
While freezable, this product can be restored to liquid form without affecting quality.
The IT Company Ltd.
Toronto, Canada

and on side:
Shake well
Contents 8 fluid ozs.

Here is a different can style from the collection of Mick Burgess. It has a label applied to a plain can rather than print directly on the can itself. Could be an earlier version, a stop-gap measure when proper tins ran out of stock or even a later ‘austerity’ tin – label style though suggests an earlier version is the most likely.

Photo: Mick Burgess

The Canadian ‘IT’ No. 7 in long tins with the screw caps and liquefied contents is post-WWII from the late 1950s and early 1960s and was used to colour the Canadian 1951 Pattern Web which was manufactured in green.